search engine optimization

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility on search engine results pages (SERPs) to attract organic traffic. It involves a combination of technical and content strategies aimed at aligning web pages with search engine algorithms. Key components of SEO include keyword research, which identifies terms users search for; on-page optimization, which improves content and structure; and off-page optimization, which builds site authority through backlinks. Effective SEO not only increases traffic but also enhances user experience, ultimately leading to higher conversion rates and brand awareness.click here